Develop Tourism and Creative Economy ✈
Objective :
Increase Africa’s share of global tourism arrivals by 25% by 2030, while expanding the creative
economy’s contribution to GDP.
Activities :
- Sustainable Tourism and Eco-Tourism Projects
- Support the development of 50 sustainable tourism and eco-tourism projects by 2030,
focusing on community-based initiatives, conservation, and local economic
empowerment.
- Introduce digital booking and management platforms for eco-tourism sites to increase
visibility, accessibility, and operational efficiency.
- Integrate capacity-building programs for local communities, including hospitality
training, sustainable practices, and small business management.
- Pan-African Cultural Tourism Routes and Festivals
- Promote 10 pan-African cultural tourism routes and festivals by 2028, highlighting
heritage sites, historical landmarks, and regional cultural experiences.
- Develop a digital cultural tourism guide and app to map routes, provide itineraries, and
facilitate bookings for tourists across Africa.
- Partner with regional and international tourism boards to market Africa’s cultural
tourism offerings globally.
- Creative Industry Financing and Support
- Facilitate creative industry financing for 1,000 African artists annually through grants,
microloans, and investor matchmaking programs.
- Establish a Creative Economy Accelerator Program to support music, film, fashion,
visual arts, and digital content production.
- Launch pan-African creative marketplaces and digital platforms to connect artists with
audiences, buyers, and collaborators internationally.
- Capacity Building and Innovation
- Train 5,000 tourism professionals, artists, and creative entrepreneurs by 2030 on
digital marketing, sustainable practices, and cultural entrepreneurship.
- Support innovation labs for the creative economy to experiment with new business
models, VR/AR cultural experiences, and immersive tourism offerings.
- Monitoring, Evaluation, and Impact Reporting
- Implement a Tourism and Creative Economy Dashboard to track project development,
festival participation, artist financing, and economic impact.
- Publish an annual Africa Tourism and Creative Economy Report highlighting trends,
investment opportunities, and best practices.